THE TRUE COST

Organic Social Campaign briefed by 100 Roses From Concrete to MAIP 2020 Fellows 

Challenge: How might we open an honest conversation around appearance and racial bias in the workplace and the outside world regarding BIPOC? 

Insight: BIPOC choose self-preservation methods to survive in the workplace rather than addressing racial biases. 

Idea: We created the community hashtag #THETRUECOST with a customizable receipt template for BIPOC to share the "emotional tax" they've faced in adapting to Non-BIPOC professionalism. We seek to ensure the BIPOC community with the safety and empowerment to denounce racial discrimination in the workplace. This digital experience leans into a Table Talk series paneled by 100 Roses leadership and takes a deep-dive look into corporate racism and the invisible emotional taxing People of Color endure every single day.

Credits

Art Directors: Jessica Navarrette, Jordan Cox

Copywriter: Gustavo Ramirez Rojas

Here's the rest of the Team and our final deck.

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