Race car driver and drift champion, Chris Forsberg, has exclusively partnered with Nissan for the past 18 years. During this time, he’s won more professional Championship titles for Nissan than anyone else globally. Ready for a new challenge, Chris partnered with the NISMO parts team to create the world’s most powerful drift car, the Altimaniac.

For Nissan's Thrill Launch campaign, we positioned the Altimaniac as the ultimate proof point of thrill on FB, Instagram, and Twitter under two storytelling themes:

Daring Innovation + Extreme Performance.