Life is more fun when you see the bubly side. We launched a year-long campaign that played out on TV, social, and across activations where bubly reminds us to see the lighter side of situations. My copywriter and I were in charge of social. 

Our six :06s (i know) social assets involved animated illustrations, which means I got to choose all the colors, outfits, and even sell Michael Bublé's face on one of the character's t-shirts (2nd one.)