For the long-awaited return of the Double Down, we embodied the craziness of an all-chicken, no bread sandwich with equally crazy and over the top social videos. By tapping into social conversations and using lo-fi production techniques, we created uniquely organic feeling ads for a product that lent itself to lots of online discussion. We even created a song to the tune of Bubble Butt by Major Lazer that was used across TV and social!