göt2b DARE TO POP
göt2b is the rebel of the Schwarzkopf group of styling products. We didn't want to replicate another basic hair commercial, so we made this one. This :15 second spot is as bold, vibrant, and unapologetic as the product itself.
Credits
Executive Creative Director: Ricard Valero
Creative Director: Basil Cowieson
Copywriter: Nick Gonzales